Introducing Business English
By:Catherine Nickerson,Brigitte Planken
Published on 2015-09-16 by Routledge
Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication. Covering both spoken and written aspects of Business English, this book: examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication; discusses the latest research on each topic, and possible future directions; features tasks and practical examples, a section on course design, and further resources. Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.
This Book was ranked at 20 by Google Books for keyword Business.
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Book which was published by Routledge since 2015-09-16 have ISBNs, ISBN 13 Code is 9781317439264 and ISBN 10 Code is 1317439260
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