The Art of the Pitch
By:Peter Coughter
Published on 2012-01-03 by Macmillan
Occasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating their work, and almost no time on the presentation. Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to hone their individual natural presentation style, how to organize a powerful presentation, how to harness the elegant power of simplicity, how to truly connect with an audience, how to rehearse effectively, and most importantly, how to win.
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Book which was published by Macmillan since 2012-01-03 have ISBNs, ISBN 13 Code is 9780230393721 and ISBN 10 Code is 0230393721
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