How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
By:Michael Bierut
Published on 2016-01-11 by Thames & Hudson
A monograph, manual and manifesto by one of the world's leading graphic designers. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over 30 years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Inspiring, informative and authoritative, How to... is set to be the bible of graphic design ideas.
This Book was ranked at 20 by Google Books for keyword Art.
Book ID of How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world's Books is d1jGDwAAQBAJ, Book which was written byMichael Bieruthave ETAG "qjaCxtXIgOY"
Book which was published by Thames & Hudson since 2016-01-11 have ISBNs, ISBN 13 Code is 9780500773079 and ISBN 10 Code is 0500773076
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