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A controversial figure in the history of public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent." During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus mobilized to sell the war to the American people as one that would "Make the World Safe for Democracy." The CPI became the blueprint on which marketing strategies for
